No. 7 Skincare Is Bringing the #NoMakeup Motion Into 2017

When you’re a make-up firm and also you need to promote make-up, you’d possible put some fairly unimaginable make-up in your advertisements. However when you’re No. 7, a pores and skin-care firm, what higher solution to exhibit your product than a marketing campaign that options no make-up in any respect? And that is precisely what the U.Okay.-based mostly firm did in its most up-to-date commercial, that includes Italian ballerina Alessandra Ferri. The fifty two-yr-previous ballerina seems in a minute-lengthy spot sporting no make-up in any respect—not a sew, not a swipe, not a smear—dancing alongside a holograph of her youthful self to the sounds of Kaleo’s “Approach Down We Go.” On the finish, the phrases “Prepared for Extra” seem on the display with a silhouette of the brand new No. 7 Carry & Luminate Triple Motion Serum, which, BTW, made our record of the 50 Most Anticipated Drugstore Launches of 2017.

Ferri is each a legend and a complete badass; she’s danced with the American Ballet Theatre and La Scala Theatre Ballet, and got here out of retirement in 2013, showing in Woolf Works on the Royal Ballet in London in 2015. (There’s that entire “Prepared for Extra” factor…) You possibly can watch the entire actually shifting and clever advert under:

As for why she was chosen because the face of the No. 7 Raise and Luminate Serum, nicely, Ferri has some ideas on that. “They clearly noticed a lady who was prepared to not purchase into the social perception that it’s a must to hand over your life since you’re not 35,” she advised WWD. “In fact all of us need to look our greatest at any age, nevertheless it’s wonderful to reside within the current of who you’re within the second.”


Extra on the empowering #NoMakeup Motion:

  1. The Drugstore Merchandise You Have to Grasp No-Make-up Make-up
  2. Alicia Keys Responds To Critics of Her No-Make-up Motion
  3. Hillary Clinton Wore a No-Make-up Look and (Shock!) Everybody Had Opinions

We’ve got to say, if one goes to be related to a pores and skin-care product, the brand new No. 7 Raise & Luminate serum is a reasonably darn good selection. The large-information ingredient is Matrixes 3000 Plus, a peptide mix we have reported on that is been confirmed to spice up collagen manufacturing. On this case, the peptide proteins work to sign to the pores and skin that it is time to begin making extra of the structural proteins that sluggish as we age. No. 7 Raise & Luminate serum additionally has beneficiant doses of the humectant hydrator hyaluronic acid, plus a potent mix of botanicals (hibiscus, vitamin C) and a singular pigmentation complicated that lightens darkish marks. Oh, and did we point out it solely prices $33.ninety nine? That is an unimaginable worth for that sort of science. It is precisely the type of science that permits your pores and skin to look its best possible—even with no make-up.

 No. 7 Skincare Is Bringing the #NoMakeup Motion Into 2017

Pioneered by artist and activist Alicia Keys in 2016, the #NoMakeup development has formally graduated from social media gimmick to a full-on motion. If Ferri and No. 7 have something to say about it, it’s undoubtedly right here to remain in 2017.

Along with Walgreens, No7 Raise & Luminate Triple Motion Serum will probably be hitting cabinets at Goal and Ulta subsequent month. (However pssst..it is already stay on goal.com now!)

Now, watch find out how to create this no-make-up make-up look under:

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